Monday, February 28, 2011

The most awaited and highly anticipated car model from the Japanese auto major, Honda Brio is to get an official launch from the company in next month.
This is sensational news in the auto world as the launch in March is 6 months before the planed date and also a few weeks prior to the major competitors, Toyota’s first small car in the Indian auto market.

Honda Brio is a small and compact car model from the company which is built for the developing auto markets on the globe.  The car will get the official btrigger byu the company on March 17. The car will be delivered in August- September. The news  was  disclosed by an individual from the advertisement industry and further confirmed by an auto official.
At present Honda Motors is not leaving any stone unturned to bring out good volumes from the Indian auto market which is on of the highest growing market on globe. The company has turned more serious in its moves specially when its higly aspirated model, Honda Jazz was not able to stand the competition. The major competitors of Honda Jazz in the market were Hyundai i20, Ford Figo, Maruti Suzuki Swift and Volkswagen Polo which simply pushed the hatchback down in volumes. Moreover, a price tag of Rs 7 lakh placed on Honda Jazz made it a real expensive offering in the name of a hatchback. Now with that the company has to follow good and supportive pricing policy for its upcoming compact car, Honda Brio.


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